Are you a current MBA student or thinking about pursuing an MBA in the future?
Learning digital marketing in addition to an MBA can be a great way to strengthen your resume and open doors to more and higher paying career opportunities.
But can you study an MBA and digital marketing course together? And why would you want to do it in the first place?
In this article, we will discuss MBA and digital marketing. We will also explain the benefits of pursuing these two qualifications together so you can choose if this is the right choice for your career goals.
What is an MBA?
An MBA, short for Master of Business Administration, is a qualification that provides students with advanced business and investment management abilities.
Worldwide, business leaders consider an MBA a vital aspect of the continuous growth of industries such as business, manufacturing, healthcare, education, engineering, and other service sectors.
Thus, enhancing expertise and qualifications is often necessary to meet the demands of companies in our rapidly growing business environment.
An MBA teaches students the theoretical and practical skills to make better decisions that will help organisations grow.
MBA graduates can gain a solid understanding of business functions and pursue high-level management positions at small, large, or multinational corporations.
What is digital marketing?
Digital marketing is the process of using electronic devices and the internet to promote company services and products. It uses several strategies, including social media marketing, email marketing, search engine optimisation, etc.
With rapid digital transformation, more consumers are using digital platforms than ever. According to Statista, there were over 30 million social network users in South Africa in 2021. This number is projected to grow to close to 41 million in 2026.
This means that SA businesses need digital marketing professionals to help them grow their companies and profits.
Can you do an MBA and learn digital marketing together?
You can do an MBA program and get an additional Postgraduate Diploma (PGD) in Digital Marketing after completing your MBA.
This approach will provide you with in-depth business administration knowledge and allow you to attain managerial positions within your organisation. It will also equip you with advanced digital marketing skills and expertise.
As a result, you will become a highly sought-after employee that many companies want to hire to help them grow their businesses through effective business management and marketing.
Why should you learn digital marketing after an MBA?
We have already touched on a few of the benefits that a digital marketing course and an MBA, can bring to the table for you. But here are some additional advantages of learning digital marketing after an MBA.
Enhanced resume
After your MBA, when you land a position as a business manager, you will be required to run business departments and determine the best strategies moving forward.
While an MBA will provide you with many of the necessary skills to do this, it does not give you an in-depth understanding of digital marketing — which, as we mentioned previously — plays a massive role in business success.
Thus, learning effective marketing (not to implement the marketing campaigns yourself, but rather to factor digital aspects into your digital strategy) will make you stand out from other managers.
Therefore, you can enhance your resume and get higher-paying jobs at reputable companies.
More career options
When you study for a postgraduate diploma in digital marketing after your MBA, you will gain the skills necessary to attain management and digital marketing positions.
There is a wide range of digital marketing jobs you can consider, including affiliate marketer, content marketer, social media marketer, and more. Combined with an MBA, you will also have the skills to become a digital marketing manager.
Discover the eight best digital marketing jobs with high-income potential.
Start your own business
The business skills you learn from your MBA, combined with the online marketing skills you learn from a PGD in digital marketing, will provide you with all the skills you need to start your own business.
Not only will you have the expertise to create an excellent business plan and efficient processes, but you will also know how to promote your business to get clients. These two skills will help you grow your business fast so you can start making profits relatively early on.
You can even take it one step further and consider getting a Higher Certificate in Entrepreneurship that will teach you all you should know about setting up your business correctly.
Makes students future ready
With the rapid digital growth, marketers who are only accustomed to traditional marketing efforts will fall behind. Those who learn digital marketing skills will set themselves up for future success within companies.
They will not have to worry about falling behind their competitors and can create so much brand awareness with the help of digital platforms that they become known as industry leaders.
Allows students to specialise
Digital marketing is a broad industry. It consists of many specialisations, including SEO, blogging, PPC, email, and much more. With digital marketing, students can specialise in a particular sub-area and be known as experts.
Being an expert will open up many doors for them to be speakers at massive marketing events, grow their network, and even write their own books.
Pursue an MBA and digital marketing qualification with REGENT Business School
Now that you know what benefits an MBA alongside a digital marketing qualification brings, you can decide if this is the right choice for you.
Not only will these two qualifications open up new career opportunities, but they will also make you a more desirable job candidate and give you the ability to start and grow your own business.
REGENT offers a perfect learning environment to acquire both qualifications, including the Master of Business Administration and a Postgraduate Diploma in Digital Marketing.
Do you have more questions about your options? Fill out this study enquiry form, and one of our consultants will get back to you.