Diploma in Public Relations Management
This programme will provide knowledge, specific skills and applied competence in several areas traditionally associated with public relations.
Description
Key features
- Provide students with an avenue that will result in employment across various fields of media and marketing.
- Enable students to explore key areas, techniques, theoretical foundations and best practices in media.
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Outcomes
Upon successful completion of the programme, the student should be able to:
- Demonstrate a sound knowledge of the nature, characteristics, practices and functions of public relations
- Apply the techniques of public relations and evaluate its impact on business • Examine contemporary issues and challenges in public relations management
- Critically explain the value of communication in public relations
- Understand and apply the various forms of communication strategies
- Provide an assessment of the current trends of new marketing landscapes and examine various forms of media
- Analyse and respond appropriately to the marketing environment
- Acknowledge the significance of social media platforms and create a social media toolkit
- Apply the various management principles and processes in conjunction with public relations within a business environment
- Comprehend the background and strategies of printing and publishing within the public relations management realm
- Enforce relevant frameworks for marketing ethics
- Demonstrate a sound understanding of, and apply the various approaches to corporate social responsibility
- Enforce and uphold basic laws and principles governing public relations
Programme structure
Duration: 3 years
There are 5 modules per year over two semesters
Year 1
Semester Modules
- Management Principles 101
- Media Writing and Environment 101
Annual Modules
- Public Relations 1
- Communication Studies 1
- Marketing and Media 1
Year 2
Semester Modules
- Business Ethics
- Media Law
Annual Modules
- Public Relations 2
- Communication Studies 2
- Marketing and Media 2
Year 3
Semester Modules
- Digital Marketing
- Public Relations in Corporate Environment
Annual Modules
- Public Relations 3
- Communication Studies 3
- Marketing and Media 3
Admission requirements
National senior certificate with minimum Diploma admission or a relevant NQF4 qualification or equivalent; ‘A’ or ‘O’ level certificate
